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PHASE O1

Client Enquiry

  • If you’re like me, ‘selling’ your services can feel a bit yuck. Try reaching out to new clients or responding to enquiries with a Service & Pricing. This will help you set clear boundaries, confidently communicate your value and attract the right clients — and filter out the wrong ones — from the very first interaction.

    → Service & Pricing Guide Template

  • After a call with a potential client I like to send through a project proposal with the information from the call summarised, a quote and timeline. I typically include a few design package options with deliverables and the cost. This helps us kick the project off on the same page, knowing clearly what they’re looking for!

    → Project Proposal Template

  • Working with a returning client or on a smaller job? I find a smaller Return Brief great for project where the deliverables and costs are smaller and don’t require the full VIP treatment.

    → Return Brief Template

  • A Branding Case Study is a great way to dig deeper into a specific project or industry. I send this to potential clients when pitching to show relevant capabilities.

    → Branding Case Study Template

PHASE 02

Client Onboarding

  • Once the project is locked in it’s time to onboard your client! Sending through a guide introduces them to your process, what’s expected and kicks the project off smoothly, while preempting any questions and saving countless confusing emails.

    → Client Onboarding Template

  • Getting paid and staying on track get’s a whole lot easier with the right files. I like to send through an offical invoice for the project and a payment receipt once the 50% deposit is paid up front, and again when the remainder is paid at the end of the project.

    Your client might chose to add something to the project after kickoff, and in this case I send through a quote. When they’re happy with the price I’ll send the invoice and receipt.

    → Project Admin Templates

PHASE O3

Research & Design

  • Research can take many forms, but I like to run either a full Brand Strategy Workshop or send through a Brand Strategy Questionnaire to better understand the client’s brand and business goals.

    → Brand Strategy Templates

  • Here is where the fun really begins! Sending through a Research and Creative Direction helps me align with the client’s visual goals and preferences without spending hours on ideas without being sure it’s what they are looking for.

    → Research & Creative Direction

  • I find sending through a document that outlines how the brand works along with how it looks visually the best way to communicate my ideas. I usually pair this with a video meeting where I walk them though the document.

    From here I make any changes and send through a revised version of the template for the client to sign off on.

    → Brand Presentation Template

PHASE O4

Client Offboarding

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Signature Client Experience Bundle for Designers | Onboarding, Proposals & Offboarding Templates
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