The 2-Hour Rebrand Challenge: A Creative Sprint for Designers
Ever wanted to flex your design skills, grow your portfolio, or just have some fun with a time-capped project? The 2hr Rebrand Challenge is for you!
It’s simple, fast, and super fun: you create a fake design brief, whip up a quick ‘existing’ brand, then rebrand it in two hours. The result? A creative workout that’s perfect for reels, portfolio pieces, and expanding your branding chops.
Here’s how to join in!
You can check out this post (and lots more!) over on my Instagram Page @hannah.bacon.design
Step One: Generate a Fake Design Brief
Use ChatGPT (or any AI prompt app) to generate a fake business and design brief.
Here’s my go-to prompt:
Generate a design brief for a branding project for the following business:
[business type] with years of experience that can be trusted. They are professional but still have a friendly personality with a sense of humor.
Generate a business name, colour palette with hex codes, tag line, business values and suggestions for a logo.
Handy Tips:
Start by picking a business type (or ask AI for ideas!)
Edit the tone or description to get different results every time.
Step Two: Create the ‘Existing’ Brand
Make the “before” logo using a free online logo generator—Canva is my fave for this. Their templates tend to feel generic, which makes the redesign even more satisfying.
The goal here isn’t to mock amateur design but to see how a skilled designer (you!) can transform an average brand. Try to:
Use the elements mentioned in the brief.
Stay realistic—think like a non-designer.
Plug in brand colours and generic fonts.
You’ll want a solid “before” to contrast your final rebrand.
Step Three: Rebrand It!
Set your timer: two hours on the clock and go!
Use the brief to guide your redesign. Here’s the structure I follow when turning it into a Reel:
Show the brief & highlight keywords
Drop in your logo template
Add your brand name + colours
Show the ‘existing brand’ and swatches
Include any ChatGPT logo prompt outputs
Reveal the final logo, colour palette & patterns
Finish with a before/after transformation
No pressure. No rules. Just creativity.
What’s the Point?
This challenge started as a fun idea to create content for my feed—but it quickly turned into a crowd favorite. It’s not only a great way to improve your branding skills, but it also helps you:
Get portfolio-ready work
Practice working to a brief
Have a structured but flexible creative session
Join a fun, creative community
Want to Join?
You can absolutely make it your own—do all the steps or just a few. The goal is to challenge yourself and enjoy the process. If you do post, I’d love to see it! Tag me and use the hashtag: #2hrrebrandchallenge
Want More Time-Saving Tools and Freebies?
This process is just one of the techniques I share across my design templates and digital assets, made especially for designers who want professional results—without starting from scratch every time.
