Gaming in the heart of Melbourne.

Plenty of Game is a vibrant and inclusive gaming store for Magic: The Gathering fans and everyday shoppers alike. In collaboration with Laura Haughton, I developed a unique brand identity that blends fun with professionalism, featuring a playful custom mascot—Roly the die. Through strategic research and competitor analysis, we crafted a visual style that stands out from the traditionally masculine feel of most game stores, appealing to both gaming enthusiasts and casual gift-buyers. The result is a bold, welcoming brand that reflects the store’s community-first culture.