Illustration, templates, and a brand that hits hard.

Lasher 75 is an elite level ice hockey goalie competing in Australia’s AIHL and PHL leagues, known for sharing behind-the-scenes content on his growing YouTube channel. I created a bold and energetic brand identity to reflect his on-ice presence and off-ice personality, including custom illustration, social media templates, and YouTube branding such as thumbnails and channel assets. The visual identity is designed to stand out in the sports content space, helping Lasher 75 connect with fans, grow his online following, and build a consistent digital presence across platforms.