PICANTE
Mexican food truck by the beach. Some like it spicy!
Brand Identity
Logo Design
Pattern Design
Social Media Content
Illustration
Picante is a fun and spicy brand needing a logo, pattern design and illustration. The feel of the brand needed to be fun, but interesting and different enough to grab the attention of passers by.
THE BRIEF
Type and illustration are what makes the brand unique, with custom letter-forms in the logo and an illustrated mascot. The punchy colour palette gives it a slightly more mature feel, but the contrasting colours keep it fun.
DESIGN OUTCOMES
