CAMP KITCHEN
Taste the great outdoors.
Brand Identity
Logo Design
Social media content
Camp Kitchen is a conceptual project for an outdoor cafe with a camping theme. The idea was born out of lockdown and is a way of bringing all those lovely bits of the outdoor, rustic lifestyle into the city.
THE BRIEF
The look and feel is very rustic, with roughened edges reminiscent of wood carved signs from camp grounds in regional Victoria. With a focus on getting back to nature and simpler times, the messaging was kept simple and speaks to the basic instincts in us all.
DESIGN OUTCOMES
