BOROONDARA YOUTH FOUNDATION
Say HI to the Hub of Innovation.
Brand Identity
Logo Design
Brand Strategy
Illustration
The Hub of Innovation, an initiative run through the Boroondara Youth Foundation in Victoria is a project undertaken in partnership with Swinburne University and the Boroondara Council. The Foundation is set up to support young people in the area by providing grants of up to $1500 for community-focused ideas. The brief requested a re-brand of the Foundation to create a more engaging and accessible process.
THE BRIEF
Using a research-based approach our team uncovered a number of pain points in the user journey. We solved these issues with a communication strategy based on personas we developed, along with research into competitors. The Hub of Innovation was developed to consolidate all the resources and application steps online so that each team of young people applying for the grants found the process much easier.
DESIGN OUTCOMES
