BEYOND THE RANGE
Create and Inspire in Mudgee, NSW.
Brand Identity
Logo Design
Social media content
Beyond the Range is a series of creative workshops run in the beautiful country landscape of Mudgee, NSW. The identity needed to reflect the passion for the area and creative spirit. We identified the target audience and produced a number of personas, and this helped guide the identity.
THE BRIEF
The outcome reflected the natural landscape around the area, which is just beyond the ranges of the Blue Mountains. We felt it was important to incorporate an hand-crafted element into the logo, and as a result secondary logos and brandmarks were developed to work in smaller situations. The orange and warm neutral colour palette was inspired by an eucalyptus species local to the area.
DESIGN OUTCOMES
